TradeCatch — AI receptionist and office manager for UK trades

An illustrated woman plumber with tattooed forearms, kneeling at a kitchen sink with both hands on a wrench, her phone face-up on the floor showing a green tick — Fig. 1 · Hands full. Who's answering?

01 · The problem

The work that slips through.

You're good at the job. It's everything around the job that leaks, because you can't be on the tools and in the office at once.

CallsThe phone goes while you’re under a sink. They ring the next name on Google.Caught
QuotesYou said you’d price it up tonight. It’s still on a scrap of paper in the van.Quoted
BookingsThey said yes. Now it’s three days of texts to find a slot.Booked
ReviewsTwenty happy customers this month. Nobody asked them to say so.Asked
MarketingLast year’s boiler service is due again. They’ll book whoever reminds them first.Reminded

None of this is a work-harder problem. It's a nobody's-in-the-office problem, and right now the office is you, at 9pm.

02 · How it works

Hear it work.

Big firms have always had someone on the phones. Now you have something your competitors don't.

Catch runs your office. Your customers meet it as your AI receptionist, answering in your business's name.

These are real recorded calls to Dave Mitchell Plumbing, our demo business. The customers and Dave are played by AI callers.

Your customerYour receptionist

Your AI receptionist answers.

In your business’s name, day and night. It takes the job and texts you the details.

Hear it answer a callA recorded call · 0:37

Read what was said

AI receptionist: Hi, you’ve reached Dave Mitchell Plumbing — I’m the AI receptionist. Can I take your name and get Dave to call you back?
Customer: Hi. Water’s leaking under my kitchen sink. And it’s still pouring out.
AI receptionist: That definitely needs sorting fast. First thing — can you get to the stopcock and turn off the water supply? It’s usually under the sink or near the front door.
Customer: Under the sink, yeah. Got it. It’s off now.
AI receptionist: Good, that’ll stop it getting worse. I’ll flag this as urgent so Dave can get back to you as soon as he can.

Your receptionistYour customer

It rings them back, too.

Missed callers, quotes gone quiet, tomorrow’s jobs. Always as your business. Most AI receptionists only answer.

Hear it chase a quoteA recorded call · 0:39

Read what was said

AI receptionist: Hello, I’m the AI receptionist calling on behalf of Dave Mitchell Plumbing — just to let you know, this call is recorded. Am I speaking with Gavin Tate?
Customer: Yeah. Gavin speaking.
AI receptionist: Thanks, Gavin. I’m just following up for Dave Mitchell Plumbing. They sent you a quote recently to fit a new outside tap, and I wanted to check that it arrived and see if you have everything you need. Do you have any questions about the quote, or is there anything you’d like to discuss?
Customer: Yeah. Got it. Does it include an isolating valve inside for winter?
AI receptionist: That’s a good question. I’ll make sure someone from Dave Mitchell Plumbing gets back to you to confirm whether the quote includes an isolating valve inside for winter.

YouCatch

Your daily rundown.

Ring Catch on the way to the first job. Today’s calls, quotes and jobs, read out to you.

Hear Catch read Dave his dayA recorded call · 0:17

Read what was said

Catch: Morning Dave, it’s Catch. Anita Webb is still waiting for a call back about a leak under her bath, water coming through the ceiling below, so that’s the one to do first. Do you want the full rundown, or is there something specific you’re after?
Dave: Go on then, give us the full rundown.
Catch: Right, here’s the rundown.

Live, not a recording

Ring it yourself, right now.

Call our demo business, Dave Mitchell Plumbing, from your browser and play the customer. Ask it anything a customer would.

“There’s water coming through my kitchen ceiling”
“Could someone come and quote for a new bathroom?”

or call 023 9200 2063

Uses your microphone. Calls last up to 3 minutes and are recorded — our privacy notice says how long we keep them.

03 · What it does

Your day with Catch.

What it does while you work, from the first job to the last. The cards are from our demo business, Dave Mitchell Plumbing, as the app shows them.

Calls
Quotes
Bookings
Reviews
Marketing

07:10Early morning
Catch reads you your day.
Ring Catch on the way to the first job, or open the app. It tells you what needs you before you’ve turned the key.
Calling CatchOn speaker, in the van0:48 · Catch is reading your day
CatchMorning Dave.Sarah’s leak under the sink is urgent, Gavin accepted their quote, and you’ve two jobs tomorrow.
10:42On the toolsCalls
Every call answered, and sent to your phone.
You’re kneeling under a sink. Your AI receptionist takes the job, then texts or WhatsApps you the details. No app to open, nothing to learn.
Fig. 2 · On the tools
WhatsApp from your receptionistNew lead: Helen PritchardBoiler repair, no hot waterSame day · 07700 900123
13:15Between jobsQuotes and Bookings
The quote’s drafted from the call.
Your AI receptionist turns the enquiry into a quote for you to check, and chases it if it goes quiet. When they say yes, it’s one tap to book them in, and the invoice lands in Xero.
Quote · drafted from the callOliver Harris£342.00New diverter valve, holiday letSent · chased once
BookingsOliver said yesThu 15 Oct, 9:00amBook him in
Draft invoice in Xero£342.00 · nothing retyped
18:30EveningReviews and Marketing
More five-star reviews, so more people ring you. And the regulars come back.
Finished jobs get a Google review request, and Catch drafts your reply. Customers due a service get a personal reminder in your name. That’s work already in your book.
Fig. 3 · Evening
Reviews · GoogleSarah Jenkins★★★★★“Dave came out within a couple of days, sorted the leak in no time. Honest and tidy.”Your reply is drafted · Approve
Marketing · Boiler service dueGraham Whitlock“Hi Graham, it’s Dave. Your boiler was serviced this time last year, so it’s due again. Shall I book you in before the cold sets in?”

All day · your customers

Look after every customer, so they keep coming back.

It doesn't just answer, quote and book. Every call, quote, booking, text and review lands on the customer's record without you typing a thing, so every customer gets looked after like your best one.

Nobody left hangingRings back the callers who hung up before leaving their details.
Quotes don’t go coldFollows up the quotes that have gone quiet, politely, in your name.
No surprises on the dayTexts them a reminder the day before you’re due, and confirms the time.
Asked how it wentAsks for the review once the job’s done, and drafts your thank-you.
Remembered next yearLets them know when their next service is due, so they come back to you.

The Bookings overview in TradeCatch for Dave Mitchell Plumbing: the jobs that need you, and today’s diary with times, jobs and who they’re for — Your week, on the laptop

A caught call in the TradeCatch app on a phone: Anita Webb asked for a callback, what she said, and a button to draft the quote — A caught call, on your phone

04 · Talk to Catch New

Just tell Catch. It does it, or drafts it for you to check.

Talk or type, from the van or the sofa. Catch knows every call, quote, job and review, so a sentence is enough. Nothing reaches a customer until you say so.

Do it
“Text Priya to confirm tomorrow, and put Sarah in for Thursday morning.”
Catch reads it back. Say “send it” and it goes.
Draft it
“Draft me a quote for a bathroom refit: new basin and tap, two days’ labour.”
Change it as you go, “make it three days”, then send it when you’re happy.
Show me
“What’s on tomorrow?”
The day, a customer or a quote comes up on screen. Say “take me there” and the page opens.

Same Catch, every way in

Tap the mic in the app
Type in the Ask bar
Ring the Catch line

In Claude or ChatGPT New

Connect TradeCatch once, then ask from the AI you already use. It can only look: it can’t send, book or change a thing. Remove it any time in Settings.

You stay in charge. Catch reads back what it’s about to send, and every action has Undo. On the Catch line, anything that reaches a customer also needs your PIN.

TradeCatchTalking to Catch

Texted Priya to confirm tomorrow’s job.Undo

You saidDraft Oliver a quote for a new diverter valve at the holiday let, two hours’ labour.

Here’s the draft. Want to change anything before it goes?

Quote · draftFor you to check

Oliver HarrisNew diverter valve, holiday let

Labour2 hours
Diverter valve1

Total£342.00

In the app, talking to Catch. Demo business: Dave Mitchell Plumbing.

05 · Not generic AI

Built for your trade.

Pick yours. This is how it's set up for your trade from the first call.

Set up for plumbers

It knows a combi from an unvented cylinder.

Your receptionist starts the first call already speaking the trade. Nothing to teach it.

Flags these straight to you

Leak
Flooding
No hot water
Boiler broken
Burst pipe
Gas smell

Knows the jobs, and how long they take

Full bathroom refit4–6 days
Combi boiler swap (like-for-like)1–1.5 days
Back-boiler / conventional → combi conversion2–2.5 days
Power flush~0.5 day
Unvented cylinder install (G3)~1 day
Radiator swap1–2 hrs

Quotes the way plumbers do

Labour · Materials allowance · Boiler + flue · Sanitaryware allowance · Tiling & making good

UK rules built in: Gas Safe Register · Building Regs Part G · WRAS-approved fittings · Part P only if electrical works are involved

Busy season: Oct–Feb, boiler breakdowns and heating failures peak in winter.

Made for how UK trades work:British EnglishUK numbersQuotes that know UK regulations

Rich Suplee, founderAmazon: launched Alexa in the UK · Xero: led product

“You'll be one of our first 25 UK trades, and you'll have my number while you get going.”

TradeCatch sets itself up from your trade and your business details. If anything isn't right, you're talking to me, not a help centre.

Why I built TradeCatch ↓

You stay in charge

You check every quote before it goes.
Claude and ChatGPT can only look: they can’t send, book or change a thing.
It says it’s an AI receptionist if anyone asks.
Anyone who replies STOP never hears from it again.
UK company, ICO registered.

Works with what you already use

Claude
ChatGPT
Xero
WhatsApp
Google Calendar
Google reviews
Your own number

06 · Our story

Why I built TradeCatch.

After 30 years in big tech, I stepped back to retire. Retirement didn’t take.

Read the whole story →

I launched Alexa in the UK, then spent years at Xero working with thousands of small businesses. From the inside, I watched big companies use AI to work faster, cut the admin and pull ahead.

I wanted to bring that same power to the little guy: the plumber under a sink, the electrician up a ladder, the one- or two-van business that can’t afford to hire an office manager. TradeCatch is for UK trades with one to ten people, and it does the office work while you do the job.

Rich Suplee, founder · Amazon: launched Alexa in the UK · Xero: led product

One office manager. One bill.

An office manager costs around £28,000 a year. TradeCatch is £99 a month, or £79 locked for life if you’re one of the first 25.

Founders offer · first 25 UK trades

TradeCatch Complete

Every tool. One account. One bill.

£79 /mo

Locked for life · list price £99

Answers your calls and texts or WhatsApps you every enquiry
Rings customers back, chases quotes and confirms jobs
Drafts, sends and chases your quotes
Accepted quotes become draft invoices in Xero
Books jobs into your diary, with reminders
Asks for reviews and drafts your replies
Follows up with past customers when they’re due
Talk to Catch: it does it, or drafts it for you to check

We take your card at sign-up. Nothing to pay for 60 days, then £79 a month, locked for life. Cancel any time.

No contract. Cancel any time. One missed job pays for the month.

Questions trades ask.

How is this different from an answering service?

An answering service takes a message. Catch takes the job: it texts or WhatsApps you the details, drafts the quote, books the yes, asks for the review and reminds the customer next year. It knows your trade, and there’s no app to live in.

What happens after the 60 days?

It’s £79 a month, locked for life, on the card you gave at sign-up. Nothing is taken during the 60 days.

Can I cancel before I’m charged?

Yes. Cancel any time, including before the 60 days are up, and you pay nothing.

Will it send things without asking me?

Only when you tell it to. Say “send it” and it goes; say “draft it” and you get a draft to check first. Catch always reads back or shows what it’s about to send, and every action has Undo.

Does it work with Claude or ChatGPT?

Yes. Connect TradeCatch once, then ask from the AI you already use. It can only look: it can’t send, book or change a thing. Remove it any time in Settings.

How long does setup take?

About 10 minutes for your calls. TradeCatch sets itself up from your trade and your business details, you keep your own number and forward the calls you miss. For our first 25, you’ll have my number if you get stuck.

Is it a robot?

It’s an AI receptionist. It sounds natural, and it says so if anyone asks.

What if it gets something wrong?

You see every call and check every quote before it goes. You’re always in control.

Do I keep my number?

Yes. You forward the calls you miss to it.

I’m not technical.

If you can forward a call, you can set it up.

Is it a CRM?

It does the job of one, without the typing. Every call, quote, booking, text and review lands on the customer’s record by itself.

Comparing TradeCatch with other options? Read our guides →

Built for UK trade businesses with 1–10 people. Plumbers. Electricians. Builders. Roofers. Heating engineers.

Meet Catch, your new AI office manager.

The work that slips through.