Last updated: 9 October 2026
TradeCatch is a product of Coastline Automation Ltd (“Coastline Automation”, “we”, “us”, “our”), a company registered in England and Wales (company number 17046438), registered office at 11 Ashdown Ave, Saltdean, BN2 8AH. We are registered with the UK Information Commissioner's Office (ICO) under registration number C1902158.
For the purposes of UK data protection law, Coastline Automation Ltd is the data controller of the personal data described in this policy, except where we act as a processor on behalf of our business customers (see Section 9).
This policy explains what personal data we collect through the TradeCatch platform and its products (RingCatch, ReviewCatch, QuoteCatch, BookCatch and ReturnCatch), how we use it, and the rights you have. If you have any questions, contact us at hello@tradecatch.ai.
Account and profile data. Your name, business name, email address, phone number, and the details you enter when setting up your account and your AI agents.
Booking and customer data. When you use BookCatch and the wider platform, we process information about your jobs and your own customers — names, contact details, addresses, job descriptions and appointment times — so that we can deliver the service to you. This data belongs to your business; we process it on your behalf (see Section 9).
Call and message data. Where you use RingCatch, we process call records, transcripts, and the structured lead details captured from calls, together with the SMS/email summaries we deliver to you.
Demo calls. Anyone can try TradeCatch by talking to our demo AI receptionist, either by pressing “Start the call” on tradecatch.ai or by ringing our demo phone line on 023 9200 2063. The receptionist plays a sample business, and tells you at the start that the call is recorded. For each demo call we keep the recording, the transcript and the call details — including the number you called from, if you rang the demo line — for 30 days, after which our voice provider deletes them automatically. We use them only to run the demo and to check and improve how the receptionist answers. Nothing you say on a demo call is booked, passed to a business or used to contact you, and we do not send you texts or emails because of it. Our legal basis is our legitimate interest in letting people hear the product before they sign up; to have a demo call deleted sooner, email hello@tradecatch.ai with roughly when you called.
Demo calls to your own phone. You can also ask the demo AI receptionist to ring you, either in your browser (“Listen here”) or on your own mobile (“Ring my phone”). A browser call is kept exactly like the demo calls above. For “Ring my phone” you give us a UK mobile number and we text it a one-time code, through our SMS provider Twilio, to check the number is yours; only once you enter that code do we ring it, once, from our demo line. We use your number for three things only: to send the code, to place the call you asked for, and to count how many demo calls each number has had, so the demo cannot be used to ring someone else or to call anyone over and over. We keep the call's recording, its transcript and its details, including your number, for 30 days, after which our voice provider deletes them automatically. We don't store your number anywhere else; Twilio keeps its own record of the code text (your number and when it was sent) under Twilio's own retention policy. We never add your number to a list, never use it for marketing and never contact you again because of it: you get one text with a code and only the calls you ask for. Our legal basis is our legitimate interest in letting people hear the product, and in stopping the demo being misused. To have any of this deleted sooner, including Twilio's record of the text, email hello@tradecatch.ai with the number and roughly when.
Google Calendar data. If you connect your Google Calendar, we access certain Google data as described in Section 3 below.
Usage and technical data. Log data, device and browser information, and the basic service analytics needed to operate and secure the platform. This is about your use of the TradeCatch app; the tradecatch.ai website itself runs no analytics (see Section 10).
Billing data. Where you pay for the service, our payment processor (Stripe) handles your card details; we do not store full card numbers.
This section describes how TradeCatch accesses, uses, stores and shares data from Google APIs when you choose to connect your Google Calendar to BookCatch.
Scope requested. When you connect Google Calendar, we request a single permission:
https://www.googleapis.com/auth/calendar.events — to view and manage events on your calendar.What we access and how we use it.
What we do not do with your Google Calendar data. We do not display, copy, or repurpose the content of your other calendar events (such as titles, descriptions, locations, attendees or notes). We do not store that event content — to manage availability we retain only the busy/free time windows (start and end times) needed to prevent double-booking. We never use your Google data to serve advertising, and we do not use it to develop, improve or train any generalised or non-personalised AI or machine-learning models. We do not sell your Google data, and we do not share it except as needed to provide this feature to you (see Section 9).
Google API Services Limited Use disclosure. TradeCatch's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
Storage and security of Google data. Your Google access and refresh tokens are stored encrypted in a dedicated secrets vault and are accessible only to the service processes that operate the calendar integration. They are never exposed to other customers or to our marketing systems.
Disconnecting. You can disconnect Google Calendar at any time from within TradeCatch, which revokes our access and deletes the stored tokens. You can also review and revoke access directly in your Google Account at https://myaccount.google.com/permissions.
We use personal data to: provide and operate the platform and its features; set up, run and improve your AI agents and bookings; deliver leads, summaries, reminders and notifications; provide customer support; take payment; keep the service secure; and comply with our legal obligations. Data received from Google APIs is used solely to provide the features described in Section 3, and never for any other purpose.
We rely on: performance of a contract (to provide the service you have signed up for); legitimate interests (to operate, secure and improve the platform, balanced against your rights); consent (where you connect optional integrations such as Google Calendar, and for certain marketing communications); and legal obligation (for example, accounting and tax records).
We keep personal data only for as long as needed to provide the service and to meet our legal and accounting obligations, after which it is deleted or anonymised.
Call recordings and transcripts. Where you use RingCatch, we keep the recording and transcript of a call for 90 days from the date of the call, after which they are deleted. The structured lead details captured from a call — such as the caller's name, number and what they wanted — are part of your business records and are kept for as long as your account is open, so that a lead does not disappear from your dashboard after three months.
Demo calls. Recordings, transcripts and call details from the TradeCatch demo line, the “Start the call” and “Listen here” buttons, and “Ring my phone” on tradecatch.ai (including the mobile number we rang) are deleted automatically 30 days after the call. The record of a “Ring my phone” code text is kept by Twilio under its own retention policy, and we will ask Twilio to delete it on request (see Section 2).
Google Calendar tokens. Deleted when you disconnect the integration or close your account.
Account and billing records. Kept while your account is open, and for up to six years after it closes where we are required to retain accounting records by law.
When you close your account we delete or anonymise the rest of your data, except where the law requires us to keep it for longer.
Under UK data protection law you have the right to access, correct, delete or port your personal data, to object to or restrict certain processing, and to withdraw consent at any time. To exercise these rights, contact hello@tradecatch.ai. You also have the right to complain to the ICO at ico.org.uk, though we would appreciate the chance to address your concern first.
We use appropriate technical and organisational measures to protect personal data, including encryption of credentials, access controls, and row-level isolation between customers. No system is perfectly secure, but we work to protect your data and to notify you and the relevant authorities of any breach as required by law.
We do not sell your personal data. We share it only with the service providers (sub-processors) below, who process it on our behalf to run the platform, under contract and only as instructed. This is the full list. For each one we set out what it does for us and the safeguard that protects your data when it leaves the UK (see Section 11).
Where you use TradeCatch to process information about your own customers, you are the data controller of that information and we act as your processor, handling it only to provide the service to you. Our processing of that data is governed by our Terms of Service and applicable data-processing terms.
The tradecatch.ai website sets no cookies, runs no analytics, and makes no third-party requests while you browse it. Visiting it does not disclose your visit to anyone else. The one exception is a demo call you choose to start: pressing “Start the call” or “Listen here” connects your browser to our voice provider, Retell AI, to carry the call (see Section 2). “Ring my phone” sends your number only to tradecatch.ai's own server, and sets no cookie. There is no advertising or tracking pixel on this site today, and no cookie banner, because there is nothing to consent to.
We expect to add website analytics in future, and will ask for your consent before setting any analytics cookie; our Cookie Policy will name each one before it goes live. No data received from Google APIs is ever used for analytics, advertising, or advertising measurement — see Section 3. The TradeCatch app at app.tradecatch.ai is a separate service and does use strictly necessary cookies to sign you in and keep you signed in.
Our full Cookie Policy sets out the detail.
Some of the providers in Section 9 process data outside the UK. When they do, we rely on one of three safeguards recognised by UK law: UK adequacy regulations, for countries the UK recognises as protecting personal data properly (including the EU); the UK Extension to the EU–US Data Privacy Framework, for US companies certified to it; or the UK Addendum to the Standard Contractual Clauses, built into the provider's data processing agreement. The list in Section 9 shows which one applies to each provider.
TradeCatch is a business tool and is not directed at children. We do not knowingly collect personal data from anyone under 16.
We may update this policy from time to time. We will post the updated version here and change the “Last updated” date. Material changes will be notified to you where appropriate.
Coastline Automation Ltd — hello@tradecatch.ai — 11 Ashdown Ave, Saltdean, BN2 8AH.