Why I built TradeCatch.

After 30 years in big tech, I stepped back to retire. Retirement didn’t take.

I launched Alexa in the UK, then spent years at Xero working with thousands of small businesses. From the inside, I watched big companies use AI to work faster, cut the admin and pull ahead.

I wanted to bring that same power to the little guy: the plumber under a sink, the electrician up a ladder, the one- or two-van business that can’t afford to hire an office manager. TradeCatch is for UK trades with one to ten people, and it does the office work while you do the job.

Rich Suplee, founder · Amazon: launched Alexa in the UK · Xero: led product