TradeCatch is a platform of AI tools built specifically for UK trade businesses — by a founder who's launched products used by millions.
TradeCatch was born from a simple observation: tradespeople are brilliant at what they do, but they lose work every day to problems that aren't about skill — they're about systems.
Missed calls. Reviews never asked for. Quotes sent too late. Past customers forgotten. Diaries in chaos. These aren't character flaws — they're the reality of running a trade business when you're on the tools all day.
TradeCatch is a family of five AI products, each one designed to solve a specific gap. They work brilliantly on their own. Together, they form a platform that handles the business admin while you do what you're actually good at.
Rich Suplee built TradeCatch after careers at Amazon (where he launched Alexa) and Xero (where he led senior product). He moved to the South Coast of England and started Coastline Automation — a company dedicated to building AI tools that actually work for real businesses.
TradeCatch isn't built by a startup factory or outsourced to an agency. It's built by someone who's shipped products used by millions — and who cares about getting it right for the people who use it.
TradeCatch is a product of Coastline Automation Ltd — a registered company based on the South Coast of England.
Company No. 17046438. Registered in England and Wales.
For bespoke AI implementations beyond the TradeCatch platform, visit coastlineautomation.co.uk.
We'll walk through the TradeCatch platform, answer your questions, and help you figure out where to start. No pressure, no hard sell.
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